Jen Comas Keck - cropped

Comas Keck

Owner, Beauty Lies In Strength
Jen has been-there-done-almost-all-of-it when it comes to health and fitness. She is an NASM Personal Trainer, a USAW Level One Weightlifting coach, and former group fitness maniac.

She has competed in Figure, trained as a powerlifter, teaches and practices yoga religiously, and dabbles in aerial sports.

Jen runs a very successful nutrition coaching company, where she guides women to their goals using practical and effective techniques, while focusing on habit change and the power of choice.

She has been blessed with the opportunity to write for many fantastic publications such as Women’s Health, Men’s Fitness, Muscle and Fitness, and more, and has been a consistent contributor for both and

Jen’s mission is to prove that optimal health and fitness doesn’t have to be – and shouldn’t be –  all-or-nothing. In an attempt to get people away from the obsession of diet and exercise, and to try new things, Jen launched the #embraceYES campaign at the end of 2013. #EmbraceYES encourages people to challenge themselves, explore, adventure, meet new people, and spend ample time outdoors.

In her free time, you can find Jen burning around on her motorcycle, zipping down the canyons on her mountain bike, practicing handstands, laughing herself silly with her girlfriends, fine dining with her husband, singing to her dogs, or challenging her brother to some kind of competition.

Jen currently has the best of both worlds, living in both Salt Lake City, Utah, and Kentucky with her husband and their pups.

Jen runs an extremely successful nutrition coaching business where the emphasis is placed on happiness, balance, and sustainability. You can read more about Jen on her website, and you can follow her adventures on FacebookInstagram, and Twitter

Recent Articles


Complexes: A Killer Way To Torch Calories

My last several of weeks have been packed full of amazing things. There was the Women’s Fitness Summit in Kansas City, then packing up and heading to Salt Lake City where I will stay for the remainder of the year.   I landed in Utah, and spent exactly 24 hours there before I turned around and […]

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You Can’t Be ‘On’ All the Time: The Importance of Annual Training Cycles

  I slept for 10 hours last night. Ten hours straight.   The two nights prior? Nine hours.   No, I’m not depressed, nor am I taking sleep aids. My body actually needs that much sleep right now. I go to bed when I’m tired, which is usually around 10-11pm, and then I sleep until […]

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Been There, Ate That: Experimenting With Different Nutrition Protocols

**Disclaimer: any personal experience that I have with certain diet and/or nutrition protocols is just that – my own personal experience.  My age, height, weight, body fat, hormones, health markers, training, sleep schedule, and chronic stress levels are all completely unique. In sum, what works for one person doesn’t necessarily mean it is the best […]

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