Jen Comas Keck - cropped

Comas Keck

Owner, Beauty Lies In Strength
Jen has been-there-done-almost-all-of-it when it comes to health and fitness. She is an NASM Personal Trainer, a USAW Level One Weightlifting coach, and former group fitness maniac.

She has competed in Figure, trained as a powerlifter, teaches and practices yoga religiously, and dabbles in aerial sports.

Jen runs a very successful nutrition coaching company, where she guides women to their goals using practical and effective techniques, while focusing on habit change and the power of choice.

She has been blessed with the opportunity to write for many fantastic publications such as Women’s Health, Men’s Fitness, Muscle and Fitness, and more, and has been a consistent contributor for both and

Jen’s mission is to prove that optimal health and fitness doesn’t have to be – and shouldn’t be –  all-or-nothing. In an attempt to get people away from the obsession of diet and exercise, and to try new things, Jen launched the #embraceYES campaign at the end of 2013. #EmbraceYES encourages people to challenge themselves, explore, adventure, meet new people, and spend ample time outdoors.

In her free time, you can find Jen burning around on her motorcycle, zipping down the canyons on her mountain bike, practicing handstands, laughing herself silly with her girlfriends, fine dining with her husband, singing to her dogs, or challenging her brother to some kind of competition.

Jen currently has the best of both worlds, living in both Salt Lake City, Utah, and Kentucky with her husband and their pups.

Jen runs an extremely successful nutrition coaching business where the emphasis is placed on happiness, balance, and sustainability. You can read more about Jen on her website, and you can follow her adventures on FacebookInstagram, and Twitter

Recent Articles


Is Moderation Really All It’s Cracked Up To Be?

  “Everything in moderation, including moderation.” – Oscar Wilde   “Moderation” is a buzzword creating big waves in the health industry these days—and stirring up some pretty strong emotions.  But I’m not sure it’s right for everyone.   On one side, you’ve got those who are rallying for moderation, while the other side are those […]

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4 Keys to Fat Loss Beyond “Eat Less and Move More”

  Diet and exercise get all of the attention when it comes to fat loss. While they both do play a major role in the process, it’s not quite as simple as the outdated “eat less and move more” mantra that so many people repeat with full conviction. That approach can work for a while, […]

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Why You’re Training Hard And Not Seeing Results

  There was a time in my life, years ago, when I was an ambassador for that foolish ‘More is better’ approach to exercise. I was teaching Spin at 6 a.m., yoga at 7 a.m., running on my lunch break, lifting weights at 5:30 p.m., and then icing it all off with a 90-minute kickboxing […]

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