A Strategic Education Partnership Built for Impact

Through its EFTI (Equinox Fitness Training Institute) platform, Equinox empowers coaches to access high-quality continuing education. After a thorough review of the Women’s Coaching Specialist Certification (GGS-1) and the Menopause Coaching Specialist Certification (CSMC), Equinox formally approved both programs for inclusion within its continuing education ecosystem.

Equinox’s internal educators and leadership team described the GGS platform as:
✔️ Intuitive
✔️ Professionally designed
✔️ Seamlessly aligned with their current coaching ecosystem

As a result, Equinox officially approved Girls Gone Strong as an external education provider within its continuing education ecosystem—bringing critical coaching skills to trainers working with women at every life stage.

Educating the Educators: Equinox’s Internal Team Gets Certified

To kick off the collaboration, Equinox enrolled four members of its education leadership team:

• Two of them are completing the Women’s Coaching Specialist Certification (GGS-1).
• Two of them are completing the Menopause Coaching Specialist Certification (CSMC).

This early immersion ensures the leaders shaping Equinox’s continuing education strategy deeply understand GGS’s curriculum and are positioned to confidently support its adoption across the organization.

Why This Matters for Women—and the Fitness Industry

Women deserve to work with coaches who understand their unique physiology, life transitions, and lived experiences. With Girls Gone Strong’s Certifications now integrated into Equinox’s continuing education lineup, more trainers will gain critical coaching skills— supporting better outcomes for the women they serve.

From pregnancy to postpartum to perimenopause and beyond, this initiative ensures Equinox trainers have the knowledge and skills to effectively coach women at every stage of life.

What’s Next

The partnership will expand to include a broader rollout through Equinox’s quarterly EFTI newsletter and spotlight opportunities—helping more coaches discover and engage with GGS’s trusted Certification programs.

Girls Gone Strong is proud to support Equinox’s commitment to elevating women-centered coaching education and advancing industry standards for training women across the lifespan.