A Shared Mission: Supporting and Advancing Women

By featuring Strong Women Lift Each Other Up on shelves nationwide, Target amplified a message centered on supporting and uplifting women. The book explores the mindset and behaviors that foster empowerment, while Girls Gone Strong’s education programs translate those values into practical coaching skills for professionals working with women.

The book shares the why and how of empowering women, while the GGS Academy provides the Certifications that turn that mission into action—educating coaches, trainers, and professionals to serve women in real, transformative ways.

From Book to Certification: The GGS Impact

Today, many of the students and grads who enroll in a Girls Gone Strong Certification also buy a copy of Strong Women Lift Each Other Up to help deepen their impact on the women they serve.

Across health, fitness, and coaching contexts, GGS certified professionals carry these principles into their work by:

• Coaching women through pregnancy and postpartum
• Supporting clients in perimenopause or menopause
• Helping women feel strong, confident, and empowered in every stage of life

GGS certified professionals carry forward the message and mission of the book in their daily work.

Target’s National Feature and Its Impact on the GGS Mission

In 2021, when Target chose to feature Strong Women Lift Each Other Up—it represented a national retail feature rooted in shared values around women’s empowerment. The book equips readers with the mindset, strategies, and stories to actively support and uplift women—in life, leadership, and fitness—aligning closely with the principles that guide Girls Gone Strong’s education and coaching philosophy.

What You Can Do Next

If you haven’t read the book, it’s available through major retailers like Audible, Amazon, and Target.

For those interested in applying these principles professionally, Girls Gone Strong Certifications provide structured, evidence-based education for coaching and supporting women across life stages.